Face & Guanxi


Guanxi is your constantly evolving social network, relationships and connections based on balanced benefits and mutual trust developed over time. Face is intertwined with guanxi and can not only be lost, but also given.

Having good guanxi often means the ability to get things done, but is often mis-understood or interpreted by westerners. Damaging guanxi can seriously hinder the ability to get things done in China.

This video clearly explains the concepts of guanxi & face in China, and how you can use these social norms to mutual advantage with Chinese.


Face & Guanxi

Applicable to: Business / Government
Duration: 7 minutes 11 seconds
Key Points Covered: 26
Equivalent : 2 hours classroom training