Market Considerations


Being very different from western markets, China has some specific challenges. Who are my potential customers, what do they need, what motivates them, what channels do they use, how do I do market research, what are the big trends, how do I adapt to the market, what are appropriate messages, how to choose or construct a suitable China brand name before the Chinese choose one for you.

This video quickly and clearly outlines the China market, what, why and how Chinese buy, how you can adapt your product or service and the messages surrounding it for more favourable outcomes in this valuable, but challenging market.


Market Considerations

Applicable to: Business / Government
Duration: 6 minutes 37 seconds
Key Points Covered: 27
Equivalent : 2 hours classroom training