Marketing To Chinese


Understanding what, how and who to market your product or service to in China is vital to success. With a different culture, values and belief system Chinese make their buying decisions based on different criteria, with different expectations, through different channels and are influenced in different ways.

This video quickly and clearly explains what influences Chinese buying decisions, how they inform those decisions, how you can craft your messages to resonate and how you can promote your product or service for success with China & the Chinese.


Marketing To Chinese

Applicable to: Business / Government
Duration: 6 minutes 47 seconds
Key Points Covered: 29
Equivalent : 2 hours classroom training




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